You’ve been looking at them for hours. Staring. Searching. Desperately trying to work out what’s changed. There are contracts strewn all across your desk. Some of them bear the crescent shaped scar from all the double shot espressos. Trying to ...
Tracking stocks is easy. It’s really just like… juggling tennis balls… annnd the balls are on fire… annnnnd you’re wearing a blindfold… Oh annnd, with one arm tied behind your back. Yep, just like juggling. There’s so much information you ...
Every time! Every gosh-damn time! It’s always about Bob? What’s Bob thinking? What does Bob want? Who is our Bob? So…who the hell is Bob? A pivotal part of marketing is working out who your customer is. This can be ...
